Personalized, Blended Learning Models Need EdTech  Solutions

Administrators Are Seeking Solutions

Parents and businesses are demanding better results from their schools. Administrators are looking at blended learning models to answer these demands.

Children, parents, and teachers in blended learning schools that have been working for a few years are strongly praising the process and the results.

Edtech businesses should take advantage of the personalized, blended learning transformation and get their products into the classrooms to support it.

So, who is this education copywriter with a passion for promoting blended learning? Here are a few stories that help you know this caring, former teacher turned education copywriter.

Teaching Visualizing Goals

Step into my elementary school computer lab. I’m teaching goal setting with a twist. I have the students visualize step-by-step goals. They choose a speed they want to attain in the two-minute typing drill and visualize themselves reaching it. The process works. Look at what happened with Lisa.

Lisa had plateaued at 50 words a minute for about 15 minutes. She was frustrated. I asked her, “What’s your next goal?” “Fifty-five words a minute.” “Okay, have you visualized it? “Kinda.” “Kinda isn’t enough. You need to picture yourself actually doing it… Do you see yourself reaching that speed?” “Yes.” “Good. Now you’ll get there within two tries. Go for it!” Four minutes later she screams, “I did it! I did it!” while literally bouncing up and down in her chair. The entire class cheers. “Wonderful!” I said, “Now go for 60 words a minute.” And she did.

Visualizing works for all ages. I taught it to my conversation class of immigrant adults. I had them picture themselves successfully learning to present in English in front of the class. They recited and spoke dialog skits in front of the class which gave them the confidence to speak English in front of others.

I use visualizing and goal setting in all the projects I work on. I can see the outcome before I start writing. And it starts with always knowing who will be reading my content, whether it’s the superintendent, the principal, the teacher, or a combination of the three. I am speaking directly to that prospect when I write the content sharing the solution that will heal their pain.

Growing Up in an Expanding District

I had the blessing of living on the edge of a growing small-town district that was being rushed into a suburban community by many new subdivisions (“Silicon Valley” in California). This resulted in my friends and I being bussed to many different elementary and middle schools. This required this shy child to reach out and make new friends wherever he ended up. It didn’t cure my shyness, but helped me realize that there are many different kinds of kids and teachers. And we each have our own way of reacting or dealing with the problems facing us. The biggest takeaway was the realization that we are more like each other than different.

To be sure, there are differences. But the similarities outweighed the differences. This understanding was reinforced as I substitute taught in Title 1 schools in California, Utah, and Oregon. I also saw it in my teaching assignments in Kuwait, Utah, the Navajo Reservation, and a Spanish speaking community in California. Children exhibit the influences of their environment, which gives the casual observer the illusion that they are very different from the children where he is from.

But I have found all children have an innate curiosity to explore their world. Educators want to tap into this desire with the right tools and opportunities to guide them. Letting the children take charge of their learning requires teaching them to use your edtech programs.

Blended learning gives educators the opportunity to personalize learning for each child, and edtech programs and tools are a key part of this effort. Providing those tools is the opportunity that edtech providers have. And my experience as a teacher and a businessman can help you do just that.

Family History Research

Many years ago, I was introduced to genealogical research—finding ancestors. I loved it. I engaged in it part-time over 20 years. At one point, I was providing my research and report-writing services for others.

While researching for a client, I was intrigued with their family’s history as I extracted it from the public and private records of Northern California (I love reading historical family stories). I put together an extensive thirty-five-page report for my client detailing their ancestor’s primary contribution to the settlement of many of the farming towns in two counties in Northern California. She was very grateful for the thoroughly documented family history report I did for her.

I smiled at her delight. I have always delivered more than is asked. I fulfill the requirements and add a bit more to please my clients and meet my own personal standards. And I meet or beat the deadlines. A good example of this is the personalized, project-based, blended learning model I share in my e-book as an example of how we can transform our schools to personalized learning.

Business Owners Share Needs with Stories

My favorite assignments involve interviewing (having a conversation with) people. I like listening to their stories of life.

As an independent agent for NFIB, I talked with and listened to many business owners in my city, town and rural district in Central California. Their stories enlightened me on how politics affects the small businessman. With my volunteer political work in California politics, I was able to give appropriate advice and counsel to many business owners. I leveraged my knowledge and expertise gleaned over many years to help my clients find solutions for problems they encountered in federal and state regulations.

I have tendency to seek solutions to problems that seem, at first glance, to be intractable. But, when they are taken apart, you can usually find a solution that is workable for all parties. That’s what I did to come up with the personalized, competency based blended learning model for elementary schools. I envisioned it as a solution to the factory-based model that is so badly failing us.

I am now looking at the programs and management solutions that edtech companies are offering and seeing where they will fit into the new blended learning models that are popping up in schools and districts across the country. Do you have a program or solution in your edtech offerings that will fit into the blended learning classroom? Let me know about it. I can help you market it.

Small Business Entrepreneur

Seven years prior to NFIB, when I started my janitorial and landscape maintenance business, I was responding to a deep need to do my own thing, be my own boss. I taught myself to keep books, solicit accounts, manage the business, and do the work, and I was successful.

One businessman asked me to set up and put his entire office work on the new Commodore computer (1986). I did so and managed the office for a year, producing newsletters and sales letters, handling print marketing, and keeping the day-to-day operations going. Then, one of his family members was handed the reins.

I volunteered for a year and a half with Entrepreneur Launch Pad (ELP) in Utah as a board member with assignments as Executive Committee Chair and Executive Secretary; Website and Email committee; and Operations Committee. I wrote their operations manual, detailing the roles of each member of management in our six different locations. I participated in focus sessions where group members would focus on helping a new entrepreneur solve a startup challenge.

These experiences gave me a greater understanding of how businesses are run, are managed, and how effective teams can be to solve problems. And the experience with newsletters, sales letters, and print marketing was my effective introduction to copywriting. I have since learned much more with AWAI (American Writer and Artists, Inc) who specialize in teaching copywriter persuasive and informational marketing in print and on the web. Their courses and my experience have informed my professional abilities that I bring to your projects.

Working with International Education

Yes, I have traveled and lived outside the United States. I have visited many countries on my own, talked with many people of different cultures, and gained an appreciation of business people in the rest of the world.

I lived in and around London, England as a missionary. I recently returned from teaching English in Mexico and Costa Rica to businessmen and women. I taught fourth grade for two years in Kuwait, in the Middle East. When I arrived, I was informed I would have to teach without textbooks.

Putting my creative mind to the task, I designed a project-based curriculum. I used a good library to have student groups work on projects in a blended learning model. Each group chose one country per continent to research and present the culture, history, flora and fauna in a series of reports.

I facilitated the group projects, taught group and whole class lessons according to the needs of the students, and managed the learning taking place. I was clearly years ahead (’94-’96) of the current education trend to move toward personalized learning using blended learning models.

This experience, plus my additional research, motivated me to write an e-book sharing a new blended learning model for primary grades. You can access it here. I also have a free special report on the opportunities that education tech companies have to support the new personalized, blended learning models with their products.

You can engage my copywriting services, right now. Send me an email to Stefan@stefanandrewscopywriter.com or contact me via the phone at 1 830-777-7905 and I’ll get back to you within twenty-four business hours.

Thanks for choosing me,
Stefan Andrews,
Your Professional Education Copywriter Serving B2B Edtech Companies